Why Dan?
As part of the Dan Patrick School of Sportscasting at Full Sail University, I completed the Project & Portfolio 1 course, which taught me how to market myself online and off through the power of personal branding. I have developed this website to help you understand just who I am.
Project & Portfolio I: Personal Branding
Overview & Objective
In this course, students explore, build, and assess their professional brand identity, points of differentiation, and areas of expertise to highlight online. Students create a digital portfolio website to serve as the foundation for all portfolio pieces throughout the program. By the end of the course, students have a digital platform to showcase their future work and continually enhance their appeal to future employers and industry professionals.
What I Learned
I discovered and defined my personal brand by researching my industry's marketplace, competition, and job qualifications. I highlighted skillsets that need improvement and developed a robust professional development campaign to address the skill gaps identified. I established a brand promise and position based on my target audience and wrote an elevator pitch to help me clearly and concisely communicate my unique promise of value.
Skills & Software
To develop this presentation, I used Keynote and exported the file as a PDF to SlideShare for the public to view. I used research tools like LinkedIn, OnetOnline, ZipRecruiter, and Glassdoor for job hunting reconnaissance purposes.
Time
This project was completed in 12 hours with an additional 8 hours dedicated to lectures.
Project & Portfolio II: Sportscasting
Overview & Objective
Sportscasting course combines hands-on learning experiences with summative and formative portfolio assessments. The course provides an overview of the philosophy and practice of modern sports journalism, including its influences, significant players, and events. By studying relevant theories of human behavior and media consumption, students will be able to critically analyze current methods and technology used for audience engagement. They will also begin to develop creative content-development skills and define the personal presentation styles they will adopt in this evolving setting. In addition, students will explore the relationship between sports, sports businesses, and society, including consumers and fans.
What I learned
I discovered and defined my ability as a sportscaster by learning about sports philosophy and the practices of modern sports. I was able to learn how to use my DSLR camera to learn about composition, depth of field, and create content based on those skills.
Skills and Software
To create this music video I used my Sony DSLR camera along with a Rode mic to pick up the sounds of the game. I also used Adobe Premiere Pro to take my footage and edit it together with different effects and place some music to go along with the video.
Time
This project was completed in 12 hours along with 8 hours of lecture time.
Project & Portfolio III: Sportscasting
Overview & Objective
The Project and Portfolio III: Sportscasting course combines hands-on learning experiences with summative and formative portfolio assessments. The course surveys the nature of modern media audiences. Students will learn how the media measures audience size and engagement levels. In addition, they will examine the tools used to conduct those measurements. The course explores how the behavior of modern audiences can vary based on the platform through which an audience experiences content. Applying their knowledge of audience behavior, students will pitch story ideas and develop effective content strategies.
What I learned
I learned the nature of modern media audiences and how the media measures audience size and engagement levels. I learned how the behavior of modern audiences can vary based on the platform through how the audience views their content.
Skills and Software
I created a hall of fame speech for my future self. This exercise was to train my vocals to be at a certain level and smile to keep the audience engaged. I used my Sony DSLR Camera, a green screen, a light kit, a tripod, an audio mixer, a microphone, and Adobe Premiere Pro to edit this all together with the ultra key effect on Premiere Pro.
Time
This project was completed in 12 hours along with 8 hours of lecture time.
Project & Portfolio IV: Sportscasting
Overview and Objective
Sportscasting course combines hands-on learning experiences with summative and formative portfolio assessments. This course prepares students for a working sports newsroom environment. Students will develop multimedia production and editing skills. They will also understand the value of story packaging and distribution and grasp the importance of developing and telling stories on a digital platform. Students will expand their ability to write for the web, produce content for a website, and curate content. Emphasis will be placed on best practices for digital sports journalism and webcasting.
What I learnedI learned how to work in a sports newsroom setting. I have learned how to develop multimedia production and editing skills. I have also learned how to compose a story package and the distribution and importance of telling stories on a digital platform. I learned how to write for the web and produce content for a website.
Skills and Software
I was given some clips of video and sound on tape and was able to take them and created a store and placed them in the areas where my story made sense. I edited them all together with Adobe Premiere Pro. I used different audio and video effects to clean up the sound. I placed some lower thirds and music to add to the store telling.
Time
This project was completed in 12 hours along with 8 hours of lecture time.
Project & Portfolio V: Sportscasting
Objective and Overview
The Project and Portfolio V: Sportscasting course combines hands-on learning experiences with summative and formative portfolio assessments. This is a production course in which students will study the various techniques and practices involved in studio production. Students will become familiar with all aspects of television production in its three stages: preproduction, production, and postproduction. Students will work both individually and in groups to complete various studio and field projects throughout this course. Students will also gain an understanding of the ethical issues faced when creating media.
What I learned
I discover what it took to be able to go out on a live shot and just gather information, report straight on camera with time cues, and report live with video. I also discovered some different techniques and practices that are involved with studio production and the three stages of production.
Skills and Software
To complete this video I used clips that I gathered on the internet and wrote out a sports block as if I was reporting remotely and had to anchor sports from the location.
Time
This project was completed in 12 hours along with 8 hours of lecture time.
